2019-03-05
Chapter 1 Basic requirements for access application
Article 1 Enterprises: You have to be a company that has been duly incorporated, and is normally operating under Spanish law.
Article 2 Brands: In case that you operate through the use of a trademark, the trademark shall have been duly owned by or licensed to you. If you run some special trademarks (subject to system prompts), you may need to provide evidence of owning or having licence to use said trademark. For these purposes, “Trademark” means a trademark that has been granted by the Spanish Office of Patents and Trademarks (Oficina Española de Patentes y Marcas) and/or the European Union Intellectual Property Office.
Article 3 Commodity Requirements: All goods must be shipped from a location within Spain, with a 14-day no-reason return service and two-year warranty under Spanish law, without prejudice to other requirements applicable under Spanish or other applicable regulations regarding consumer protection or otherwise.
Notwithstanding the foregoing, the no-reason return service shall be 15 days to the buyer (provided that the goods are returned in new, unused and in resalable condition) for products sold in Plaza.
Chapter 2 Detailed Requirements
Article 4 Apply for shop authority
You can apply to open one shop at a time. Each company can apply for opening up to 6 AliExpress shop accounts.
If you run some special categories (which will be announced to you through system prompts), you may need to provide relevant qualification before being able to post and sell products in such special categories.
Chapter 3 Restrictions
Article 5 Trademark restrictions
Unless specific circumstances are met, stores cannot sell products which are suspected of unfair competition affecting a related trademark (“Restricted Trademarks”), that is, any of the following types of trademarks or brands:
(1) It is the same or similar to AliExpress existing brands, channels, businesses and categories;
(2) contains the industry name or generic name or industry hot search words;
(3) brands that includes celebrities or place names;
(4) brands with the same or similar name to a well-known brand;
(5) pure graphic trademark.
When applying for the operation of Restricted Trademarks products, AliExpress has the right to refuse or terminate the application for entry; and for Restricted Trademark products which are already being sold, AliExpress has the right to take down the related listings.
Article 6 Impact on consumer rights brand restrictions
1. Without prejudice to other remedies set forth under applicable statutory law, the right to operate branded goods shall be discontinued if you run the brand in any of the following cases:
1) Branded goods are proved to be manufactured by manufacturers that do not have the manufacturing qualifications, or which do not meet the mandatory standards of the state, regional or local government, or those set by industry or enterprises; or a contractual restriction applies to the sale of those branded goods through AliExpress;
2) the brand is judged by AliExpress or a third party to be counterfeit or liable to confusion and misidentification among consumers due to its trademark, trade name, packaging and decoration, business name, product quality mark, etc.
3) During the operation period, the brand is proven to have a high dispute rate, a high complaint rate, a low market acceptance and the average score of branded product description is significantly lower than the industry average, seriously affecting the consumer experience. After being informed by the platform, no obvious improvement has been achieved within one month.
Chapter 4 Commission fees charged in real time
Sellers shall pay commission at a certain percentage of their sales on the AliExpress platform.
Please refer to the table below for AliExpress platform’s current commission rates for Spanish sellers across different categories.
|
Category |
Commission Rate |
|
|
Special Category (Others) |
8% |
|
|
Home Appliances |
5% |
|
|
Office & School Supplies |
8% |
|
|
Beauty & Health |
8% |
|
|
Phones & Telecommunications |
Mobile Phones |
5% |
|
Mobile Phone LCDs |
5% |
|
|
others |
8% |
|
|
Tools |
Garden Tools |
5% |
|
Measurement & Analysis Instruments |
5% |
|
|
Power Tools |
5% |
|
|
Tool Sets |
5% |
|
|
others |
8% |
|
|
Furniture |
5% |
|
|
Apparel Accessories |
8% |
|
|
Computer & Office |
Office Electronics |
5% |
|
Tablets |
5% |
|
|
External Storage |
5% |
|
|
Computer Peripherals |
5% |
|
|
Computer Components |
5% |
|
|
Memory Cards & Accessories |
5% |
|
|
Networking |
5% |
|
|
Computer Cables & Connectors |
5% |
|
|
Mini PC |
5% |
|
|
Laptops |
5% |
|
|
Demo Board |
5% |
|
|
Industrial Computer & Accessories |
5% |
|
|
Servers |
5% |
|
|
Desktops |
5% |
|
|
KVM Switches |
5% |
|
|
Computer Cleaners |
5% |
|
|
Software |
5% |
|
|
DIY Computer |
5% |
|
|
Workstations |
5% |
|
|
LCD Hinges |
5% |
|
|
Laptop Adapter |
5% |
|
|
Laptop Batteries |
5% |
|
|
Laptop Cooling Pads |
5% |
|
|
Laptop Docking Stations |
5% |
|
|
Laptop LCD Inverter |
5% |
|
|
Laptop LCD Screen |
5% |
|
|
Laptop lock |
5% |
|
|
Replacement Keyboards |
5% |
|
|
Kids Tablet |
5% |
|
|
Tablet LCDs & Panels |
5% |
|
|
Tablet PC Stands |
5% |
|
|
Tablets Batteries & Backup Power |
5% |
|
|
Internal Storage |
5% |
|
|
Demo Board Accessories |
5% |
|
|
others |
8% |
|
|
Sports & Entertainment |
Sneakers |
5% |
|
others |
8% |
|
|
Women’s Clothing |
8% |
|
|
Weddings & Events |
5% |
|
|
Hair Extensions & Wigs |
10% |
|
|
Underwear |
8% |
|
|
Apparel & Accessories |
8% |
|
|
Security & Protection |
5% |
|
|
Automobiles & Motorcycles |
Engine Oil |
5% |
|
Tires |
5% |
|
|
Motorcycle Engine Oil |
5% |
|
|
Motorcycle Tires & Wheels |
5% |
|
|
others |
8% |
|
|
Shoes |
5% |
|
|
Electronic Components & Supplies |
8% |
|
|
Men’s Clothing |
8% |
|
|
Consumer Electronics |
Portable Audio & Video |
5% |
|
Camera & Photo |
5% |
|
|
Accessories & Parts |
5% |
|
|
Home Audio & Video Equipments |
5% |
|
|
Smart Electronics |
5% |
|
|
Games & Accessories |
5% |
|
|
DIY Parts |
5% |
|
|
Power Source |
5% |
|
|
Portable HiFi |
5% |
|
|
others |
8% |
|
|
Mother & Kids |
8% |
|
|
Luggage & Bags |
8% |
|
|
Lights & Lighting |
8% |
|
|
Watches |
8% |
|
|
Toys & Hobbies |
8% |
|
|
Home Improvement |
Hardware |
5% |
|
Bathroom Fixture |
5% |
|
|
Kitchen Fixture |
5% |
|
|
others |
8% |
|
|
Jewelry & Accessories |
Fine Jewelry |
5% |
|
others |
8% |
|
|
Novelty & Special Use |
8% |
|
|
Home & Garden |
8% |
|
|
Travel and Coupon Services |
8% |
|
AliExpress also reserves the right to adjust the commission rate according to category developments at any time. The notification will be published on the platform’s website or delivered through intra-net messages. Sellers need to pay attention to updates or modifications to these Rules.
Chapter 5 Business assessment
AliExpress puts emphasis on the consumer experience:
Commodity service index Evaluation
|
Evaluation time |
on the 10th and on the 25th of each month. |
|
Evaluation criteria |
According to the feedback received from consumers, the listings that seriously affect the consumer experience will be taken down. |
AliExpress Categories Performance evaluation
|
Announcement Time |
Examination results will be announced on April 2nd, July 2nd, October 2nd and January 2nd (Beijing time). |
|
Assessment index |
“categories 90-day SNAD rate” and “category 90-day DSR of product description” |
|
indicators |
Will be announced by the end of December |
|
Assessment penalties |
The right to operate in the corresponding categories will be suspended if the assessment criteria are not met (i.e., failure to meet either of the indicators). The right to operate can be restored in the next assessment period. |
|
Remarks |
For new shops opened within the last 6 months, there is no assessment |
Shop management supervision
The platform will regularly check and supervise overall business indicators (detailed seller ratings/dispute rate). In case that the indicators for the operation of the stores under verification are much lower than the
industry standards (i.e., much lower than the average level, low rate of praise, etc.), which seriously affects the consumer experience, the platform has the right to freeze the store operating authority, terminate the business, and/or disable the account.
Chapter 6 Restrictions and clearance
Article 7 In case that sellers release products under the category of non-operating major categories in order to avoid AliExpress entry categories policies, or sellers cheat the annual sales or resort to fraud, the platform has the right to limit the release of sellers, apply temporary penalty such as freezing an account, or closing an account.
Article 8 If there are any serious offenses such as selling fake goods, speculation, fraud, etc., the seller’s account can be closed by AliExpress, the seller may be removed from the operating category or be restricted to operate in AliExpress.
Article 9 In case of serious infringement of AliExpress platform related agreements or rules, leading to serious damage to the interests of consumers, affecting the operating platform, the platform has the right to immediately freeze the account or shut down the seller operating authority.
Article 10 You shall promise and promise to the platform that all information provided to the platform during the period of your application to start and carry on operations, including but not limited to the accuracy, truthfulness and accuracy of the company’s registration documents, trademark registration documents, authorization documents, and relevant information of the company and its legal representatives, is valid and up-to-date. Otherwise, AliExpress reserves the right to terminate or refuse your application at any time. After you complete the joining process, AliExpress has the right to cancel your account based on a fundamental breach of contract and stop the service. AliExpress also reserves the right to include you in a list of non-honest clients and to refuse to provide you with other services in the future.
Article 11 Transaction violations
1) Falsified delivery
Scope of application: In order to ensure a healthy market order in the platform, to avoid the existence of fake deliveries and to improve the experience of platform users, the following rules shall apply, without prejudice to other platform rules
applicable to seller’s misbehavior on the platform.
Definitions: “Falsified Delivery” means a delivery regarding which during the prescribed delivery period:
(1)the cargo waybill number filled in by the seller is invalid; or
(2)although the said number is valid, it is unrelated to the order transaction;
which may misguide the buyer and/or AliExpress.
For example, in order to evade punishment for “Closing but not Selling”(i.e., closing a transaction order but in which there has not been an actual sale), a seller could fill in an invalid cargo waybill number, or a cargo waybill
number which is obviously unrelated to the order transaction.
Where:
“The cargo waybill number filled in by the seller is invalid” means that the cargo waybill number does not exist (which situation shall also include without limitation the alleged use of a non-registered small package shipping
channel which entails non-traceability of the logistics information).
“Although the said number is valid, it is unrelated to the order transaction”means that, although the cargo waybill number exists, it is inconsistent with the time of placing the order (for example, the receiving time is obviously earlier than the time of placing the order), or the shipping address is different from the address provided by the buyer (for example, the shipping address and the address of the receiver are not in the same country).
Punishment: In case of violation:
-the relevant products listings may be removed;
-you may be forced to fully refund any buyer which has purchased the affected products; and/or
-Your account may be frozen or shut down.
2) Disobeying commitment assumed by the seller: it means that the seller has failed to provide service for the buyer as committed( either in the product detail page, via private communication with the buyer or otherwise) and, thus, the proper rights and interests of the buyer are impaired.
Punishment: In case of violation:
-the relevant products listings may be removed;
-you may be forced to fully refund any buyer which has purchased the affected products and if the funds of the order have been released to the seller, AliExpress shall have the right to deduct money refund to the buyer from the seller’s account; and/or
-For serious violation, your account may be frozen or shut down.
AliExpress reserves the right to modify these rules or adapt them to specific conditions at any time.
Article 12 The funds corresponding to the price paid for the order (after applicable deductions, including the transaction fee charged by the platform) may be released to the seller after the buyer confirms the receipt of the goods or after the logistics channel confirms ordinary delivery has taken place. Without prejudice to the release of said funds, the seller shall provide a 14-day transaction protection period as mentioned above. If the buyer files a dispute over the order on these grounds and a refund shall be made, then the seller shall make the corresponding total or partial refund, with the platform being entitled to cause that the relevant funds be applied from the relevant seller’s account to the buyer.